Stella McCartney S/S’12 campaign

Unsurprisingly, Stella McCartney, the woman who has previously used cut-out ’70s cookbook fruit, sharks and Disney cartoons to hawk her wares, has come up with a brilliant ad campaign for spring/summer ’12.

While her scuba-inspired collection is leading the way for the aquatic trend this season, it might have been boringly predictable if Stella had done a campaign as blatantly sea-faring as her more literal-minded Chanel counterpart Karl, so it’s nice to Natalia Vodianova sport the wavy designs amongst a collage of English wild flowers.

The mixed media effect totally reminds me of the Quentin Jones images I am obsessed with this week, as well as having that hyper-real grunge thing going on (remember the Heart Shaped Box single cover). Timely reference and newness. Nice one Stella.